We selected the color green to represent the library and bring attention to our facilities. We now use this color in all of our publications, and we are experiencing much success with this approach. Design, and quality of design, is imperative. As brochures, posters, information literacy handouts, and power point presentations on research techniques are produced that represent the library, we are requiring the usage of these adopted colors, images, and templates. The end result is quite appealing, aesthetically.
We are pleased with the outcome of this approach to promoting, and ultimately selling, library services to students. Additionally, we are pleased with the manner in which the library staff members embraced these colors and templates, by working to integrate them into the individual items they are producing to promote the library and/or information literacy skills.